"Will be disrupted" or "Will transform to create new opportunities"

A step-by-step guide to transforming your business in the digital age

The 5 Principles of Digital Transformation

  • Competition

  • Customer Experience

  • Data

  • Innovation

  • Transformation in Action


Now available at amazon.com

Ethan Than

Advisor | Author | Lecturer | Speaker


  • Founder of Digital Transformation Academy

  • Digital Transformation Consultant for large enterprises and SMEs with more than 15 years of experiences

  • Lecturer at Chulalongkorn Business School - CBS (Faculty of Commerce and Accountancy, Chulalongkorn University) and Technopreneurship and Innovation Management Program Chulalongkorn University (CUTIP)

  • CEO of sfia

  • Best-selling author of Digital Transformation The Series

      1. Transformer Playbook

      2. Digital Transformation Compass

      3. Digital Transformation Canvas

      4. Digital Transformation in Action

which are also available at amazon.com

Business transformation guide for practitioner

  • 9 real world case studies

  • 10 workshops

  • 9 tips and tricks for transformation

A Business Transformation Model for New Growth

A comprehensive strategising toolkit with a step-by-step guide to Digital Transformation and a compilation of case studies from top companies in the world

From Principles & Process To Real Business Transformation

Begin, Assess, Design, and Measure Your Success with 3 essential tools Digital Maturity Assessment, Digital Transformation Roadmap Model, and Digital Transformation Metrics

A step-by-step guide to transforming your business in the digital age

Learn the 5 Principles of Digital Transformation

  • Competition

  • Customer Experience

  • Data

  • Innovation

  • Transformation in Action